One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]
Referral Exclusion List in Google Analytics Explained
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]
The Worst Setting In Google Analytics [VIDEO]
One of Google Analytics' greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with … [Read more...]
How To Test Google Analytics Using Real-Time Reports [VIDEO]
There are great (and free!) tools for testing your Google Analytics implementation, such as the Google Analytics Debugger Chrome extension and … [Read more...]
Demystifying Social Reports In Google Analytics [VIDEO]
Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might … [Read more...]
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