My Google Analytics Audits are comprehensive in their breadth and depth. I start with a checklist and follow the data wherever it takes me. With rare exception, I find something new in each audit I’ve never seen before. It’s not surprising though, given the flexibility Google Analytics allows for customizations. Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.
What’s Covered in the Audit
Here are a few of the top-level areas addressed in our analytics audits:
Tracking Code
- Outdated Code
- Missing Code
- Tracking Code Placement
- Advertising Reporting Features
- Social Settings
Configuration
- User Permissions
- Referral Exclusion
- Cross-Domain Tracking
- Hostname in URLs
- Filters
- URL Rewriting
- Default View
- Default Page
- Autotrack
Data Integrity
- Raw Data View
- Combined Data
- Spam/Bot Traffic
- Excessive Sampling
- PPC Sessions in Organic
- Query Parameter Exclusion
- (not set) in Reports
- Signs of Scraping
- Artificially Low Bounce Rates
- Annotations
- Personally Identifiable Information
- Manual AdWords Tagging Override
Measurement
- Campaign Tagging
- Email Tagging
- Event Tracking
- Custom Dimensions/Variables
- Custom Metrics
- Data Imports
- Remarketing
- User-ID
- Site Search
- Content Grouping
- Channel Grouping
- Segmenting Paid Search
- PPC Landing Pages
Conversions
- Macro Conversions
- Micro Conversions
- Defunct Conversions
- Goal Funnels
- Ecommerce Tracking
- Enhanced Ecommerce
Account Linking
- AdWords
- AdSense
- Search Console
Mobile Apps
- Property Strategy
- Mobile App Postbacks
- Crashes and Exceptions
- App Speed
- App Events
- Google Play
AMP Analytics
- Property Strategy
- Analytics Vendors Supported
- Triggers
- User Identification
Sneak Peek
I created this simple gif to showcase what you can expect an audit to look like. Of course, all identifying information has been blurred to protect clients’ confidentiality.
Testimonials
Working with Annie has been extremely beneficial for our business. The changes she helped us make to our analytics implementation have been crucial in providing us greater transparency into how our users are interacting with our sites, and what marketing initiatives have been most effective for us. My only wish is that we had worked with her sooner!
—Nick Doyle, Managing Director of Ecommerce for Massage Magazine
We hired Annie because we knew enough to know that our Google Analytics setup had some flaws, but we didn’t know how to fix them. And she was awesome. Annie didn’t just spot the flaws. She provided clear recommendations on what to do to fix them, which of the flaws should be our top priority, and why we should be acting on the recommendations. It was as much an education for us as it was an audit for our site, and we’d recommend Annie to anyone who is looking to solve analytics problems while also learning how to avoid them.
—Leo Strupczewski, Director of Marketing for TreeRing
Cost
An audit costs $5,000. This covers one view. Once payment is received for the audit, I provide you a solid due date.
If an audit is out of reach, I also offer an analytics tuneup service that covers the biggest issues I see impact organizations’ Google Analytics accounts. It’s not as comprehensive as an audit but is a good alternative for smaller organizations that just can’t justify the cost of a full audit.
Get Started
To order your audit, you can pay using the link below.
If you have questions you can fill out the short form below.