My site audits are comprehensive in their breadth and depth. I start with a checklist and follow the data wherever it takes me.
Here are a few of the top-level areas addressed in our site audits:
Site Issues
Content
- Thin Content
- Duplicate Content
- Hidden Content
- Under-Optimized Pages
- Issues with Header Tags
- Top Pages with Low CTRs
- Under-Optimized Landing Pages
- Obtrusive Ads
Crawl
- Anomalies in Crawl Rate
- Index Bloat
- Broken Money Pages
- 404 Page Trends
- 404 Page Configuration Issues
- Server Issues
- Low-Value Content Handling
- Cloaking
- Ineffective Use of Nofollow Tags
- Navigation Indexing
- Pagination Issues
- Lazy Load Content Indexing
Sitemap
- Missing Sitemaps
- Sitemap Submissions
- Sitemap Errors
- Low-Quality Pages in Sitemap
- Blocked Pages in Sitemap
- Sitemap Optimization
Robots.txt
- Missing robots.txt File(s)
- Sitemap Declarations
- Robots.txt Errors
- Pages That Shouldn’t Be Blocked
- Wildcards Used Ineffectively
Canonicalization
- Homepage Canonicalization
- Canonicalizing Duplicate Content
- Case Issues
- Missing Canonical Tags
- Configuration Issues
- Self-Referential Canonicals
- Cross-Site Canonicals
Architecture
- Directory Structure
- Breadcrumb Optimization
- Infinite Scroll Issues
- Dynamic URLs
- URL Configuration
Internal Links
- Links to High-Authority Pages
- Links to Broken Pages
- Anchor Text Optimization
- Daisy-Chain Links
- Links Between Content and Money Pages
- Linking and JavaScript
Inbound Links
- Inbound Link Trending
- Spammy Links
- Best Link Opportunities
- Backlink Recovery
Semantic Markup
- Missing Structured Data
- Rich Snippet Opportunities
- Structured Data Errors
- Local Business Markup
- Missing Snippets
Images
- Image Placement Analysis
- Image Optimization
- ALT Text Optimization
- Image Sitemaps
- Visibility in Image Search
Video
- YouTube Optimization Strategies
- Video Sitemaps
- Video Placement Strategy
- Video Snippet Analysis
- Mobile Issues
- Call to Action Analysis
- Video on Social Media
Meta Titles
- Missing Titles
- Title Optimization
- Long Titles
- Duplicate Titles
- Title Fix Prioritization
Meta Descriptions
- Missing Descriptions
- Description Optimization
- Long Descriptions
- Duplicate Descriptions
- Description Fix Prioritization
Site Speed
- Analysis of Money Pages
- Page Caching
- HTTP Request Analysis
- Gzip Compression
- Inline CSS and JavaScript
- Asset Minification
Mobile
- Mobile Friendly Analysis
- Resource Blocking
- Vary HTTP Header Issues
- Rel Alternate and Canonical Confusion
- Mobile Sitemaps
- Redirect Issues
- Mobile-Only Broken Pages
- App Interstitial Issues
- Media Query Analysis
- App Indexing Issues
- Google AMP Analysis
- Image Optimization on Mobile
- Mobile Site Interstitial Issues
International
- Geotargeting
- Mismatched Hreflang and Canonical Tags
- Missing Hreflang Tags
- Hreflang Errors
- International Backlink Analysis
- Outdated Tags
Business
- Google My Business Analysis
- Bing Places Analysis
- Knowledge Graph Info Incorrect
- Location Page Issues
- Missing Favicon
- Reputation Management
Social
- Analysis of Communication Style
- Engagement Issues
- Missing or Ineffective Markup
- Facebook Instant Article Opportunity
- Video Strategy for Mobile
- Retargeting Analysis
News
- Article Indexing
- News Sitemap Strategy
- Google News Formatting Issues
- News Video Strategy
- Mobile Optimization
- Mobile App Highlight Opportunity
HTTP to HTTPS Migration
- Common Errors
- Server Key Analysis
- Redirect Strategy
- Missing Canonical Tags
- Missing Robots.txt
- Updating Disavow File
- Common Google Search Console Issues
- Optimization of Google Analytics for Secure Site
Analytics Issues
Tracking Code
- Outdated Code
- Missing Code
- Tracking Code Placement
- Advertising Reporting Features
- Social Settings
Configuration
- User Permissions
- Referral Exclusion
- Cross-Domain Tracking
- Hostname in URLs
- Filters
- URL Rewriting
- Default View
- Default Page
Data Integrity
- Raw Data View
- Combined Data
- Spam/Bot Traffic
- Excessive Sampling
- PPC Sessions in Organic
- Query Parameter Exclusion
- (not set) in Reports
- Signs of Scraping
- Artificially Low Bounce Rates
- Annotations
- Personally Identifiable Information
- Manual AdWords Tagging Override
Measurement
- Campaign Tagging
- Email Tagging
- Event Tracking
- Custom Dimensions/Variables
- Custom Metrics
- Data Imports
- Remarketing
- User-ID
- Site Search
- Content Grouping
- Channel Grouping
- Segmenting Paid Search
- PPC Landing Pages
Conversion Tracking
- Macro Conversions
- Micro Conversions
- Defunct Conversions
- Goal Funnels
- Ecommerce Tracking
- Enhanced Ecommerce
Account Linking
- AdWords
- AdSense
- Search Console
Mobile Apps
- Property Strategy
- Mobile App Postbacks
- Crashes and Exceptions
- App Speed
- App Events
- Google Play
Cost
An audit costs $8,000 for a site with up to 20k pages, $9,000 for 20-50k pages, or $10,000 for 50k+ pages.
Note: For an estimate of pages on your search for site:yoursite.com (without the quotes) in Google. (So for my site I’d search for site:annielytics.com.) Also, include a third-party sites you have content on. For example, if you use a service like Eventbrite and have 5,000 pages on Eventbrite that you also want to be looked at, include that total in your overall page count.
Questions?
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