Google Analytics Mini Course

What Is It?

Comprehensive

The Google Analytics Mini Course is a pivot on the Annielytics Dashboard Course, which is a full, comprehensive course on how to create dynamic dashboards that connect with Google Analytics in Excel. The Google Analytics Mini Course covers day 1 of the three-day course I originally did in person. It includes 28 instructional videos, totaling 6+ hours of instruction and is the perfect solution if you’re just looking to learn more about Google Analytics but don’t need to build out dynamic dashboards at this time.

Practical 

While most courses take more of an academic approach to Google Analytics (which I’ve personally benefited from tremendously), this course takes much more of a hands-on, soup-to-nuts approach to teaching marketers what to report on, and what those reports mean. I break the concepts down in the simplest of terms so that even someone totally new to Google Analytics could follow along.

Basically, any concept that was more difficult for me to grasp in my early days was treated with special care to ensure subscribers have a fighting chance at really mastering the skills needed to put me out of work ramp up your skill set as a marketer. I’m actually jealous of subscribers because this course covers everything I wish I had known starting out.

Career Boosting

Seriously, these skills will set your LinkedIn profile on fire. Do you know how desperate companies are for marketers who can walk into a job and be able to help them make sense of their data? Potential employers will be fighting over you. (And anyone who has followed me knows that I’m not given to hyperbole.)

My Sojourn

The bane of most marketers’ existence is proving the effectiveness of their work. I remember all too well, in my early days as an in-house analyst, the utter frustration of taking screenshots and exporting PDFs from Google Analytics (hey, don’t judge!) and trying to tell a story decision makers would find compelling.  Because of that struggle, I’ve made it my mission to provide as many resources as is humanly possible for other marketers and analysts who face the same frustrations I have had to scale. Some of these include my Google Analytics campaign tagging guide, my Hundreds of Tools for Marketers resource, and my inexpensive, self-guided audit template. And my blog has also been recommended by Google itself as a useful resource for marketers and analysts.

Have you checked out @anniecushing's blog before? Lots of useful posts on Analytics. Explore them here: http://t.co/2GLyKXMKPQ

— Google Analytics (@googleanalytics) February 27, 2014

By the time you get to the end of this course, you will have a solid grasp on how to work with Google Analytics to tell the story your data is dying to tell. 

Curriculum

I couldn’t possibly reduce everything you will learn in this section to a bullet list. But here are just a few of things you will be able to do by the conclusion of this course:

• Navigate the Google Analytics interface like a cool kid
• Identify KPIs that are common to most reporting dashboards marketers create
• Leverage custom reports to sketch out your data pulls
• Use advanced segments to get highly customized views of your data
• Determine when to use filters and when to use segments to get the job done
• Leverage the goldmine of site search reports
• Identify signs of sampling and the main causes of sampling (with ninja tricks on how to minimize it using the API on the third day)
• Learn the biggest reporting faux pas, such as mixing the wrong dimensions and metrics (which Google Analytics will sometimes let you do without warning!)
• Make modifications in your view settings to clean up your data

Here’s a list of the video titles:

Pricing

The Google Analytics Dashboard course is $95 and includes 28 videos, totaling 6+ hours of video instruction.

Fine Print

Please look over the Terms of Service to read all the scintillating fine print. At least check out the pic of my attorney after writing up this exhausting piece of legalese! 🙂