Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might … [Read more...]
How To Create Histograms For Marketers In Excel [VIDEO]
Histogram charts are great tools for marketers, but unfortunately Excel doesn't make the process of creating them terribly intuitive. But I'll try to … [Read more...]
How To Track Social Ads In Google Analytics [VIDEO]
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google … [Read more...]
Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics
I'm a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first … [Read more...]
Why The Multi-Channel Funnels And Acquisition Reports Don’t Get Along
I was recently asked this question on Twitter: https://twitter.com/matt_tate_price/status/690540346732838912 It's a common question, and usually … [Read more...]
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