Back in March I did a post on three marketing uses for the OFFSET function. But, truth be told, I avoid the OFFSET function like the plague. The … [Read more...]
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Excel’s INDEX MATCH Alternative To VLOOKUP For Marketers [VIDEO]
Last week's #FunctionFriday video tutorial covered VLOOKUP tips and techniques for marketers. This week's video explores the INDEX MATCH alternative … [Read more...]
How To Find Text Within Text In Excel #FunctionFriday
Update: Based on questions I've received, I added the Misc Notes section to the end of this post. Continuing with our #FunctionFriday series, today … [Read more...]
21 Real-World Examples Of Concatenating Marketing Data In Excel
Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, … [Read more...]
Easiest Way To Calculate Percent Delta in Excel
When To Use It A bedrock of marketing is the calculation of percent change. (Real analysts call it percent delta ... just so you know.) We use these … [Read more...]
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