The VLOOKUP function in Excel is one of the most essential functions marketers need to master. It's a staple in my tool set because it allows you to … [Read more...]
How To Find Text Within Text In Excel #FunctionFriday
Update: Based on questions I've received, I added the Misc Notes section to the end of this post. Continuing with our #FunctionFriday series, today … [Read more...]
Three Marketing Examples Of The OFFSET Function [VIDEO]
UPDATE: I shared this post because I know marketers are quite fond of the OFFSET function. But I share a much more stable alternative to the OFFSET … [Read more...]
21 Real-World Examples Of Concatenating Marketing Data In Excel
Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, … [Read more...]
Easiest Way To Calculate Percent Delta in Excel
When To Use It A bedrock of marketing is the calculation of percent change. (Real analysts call it percent delta ... just so you know.) We use these … [Read more...]
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