One of Google Analytics' greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with … [Read more...]
How To Test Google Analytics Using Real-Time Reports [VIDEO]
There are great (and free!) tools for testing your Google Analytics implementation, such as the Google Analytics Debugger Chrome extension and … [Read more...]
Demystifying Social Reports In Google Analytics [VIDEO]
Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might … [Read more...]
How To Track Social Ads In Google Analytics [VIDEO]
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google … [Read more...]
Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics
I'm a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first … [Read more...]
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