This is a minor detail, but I don't like to have column headings that are long in a table. A classic example is I don't like a heading that says … [Read more...]
How To Share Advanced Segments in GA
For smaller sites, I absolutely adore advanced segments in Google Analytics. They're a bit of a nuisance for larger sites though because of data … [Read more...]
Excel’s INDEX MATCH Alternative To VLOOKUP For Marketers [VIDEO]
Last week's #FunctionFriday video tutorial covered VLOOKUP tips and techniques for marketers. This week's video explores the INDEX MATCH alternative … [Read more...]
How To Clean Up Google Analytics’ Content Reports From A Professional SEO Company
One of the basic tenets of SEO is the handling of non-canonical URLs. Countless posts have been written on the topic, and it's a topic that's … [Read more...]
VLOOKUP Tips And Tricks For Marketers [VIDEO]
The VLOOKUP function in Excel is one of the most essential functions marketers need to master. It's a staple in my tool set because it allows you to … [Read more...]
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